Book: Political Marketing – A Study of the Turkish and American Experiences

The book Political Marketing: A Study of the Turkish and American Experiences offers an analytical examination of the instruments of political influence, the shaping of public opinion, and the direction of electoral behaviour. It explores two prominent cases in which communication and the media have been employed within the political sphere.

Author: Zuhair Atouf
Length: 219 pages, divided into five chapters
Edition: First edition, October 2021
Publisher: Dar Al-Asala for Publishing, Distribution, Translation, and Printing Services — Istanbul, Türkiye
Printer: Step Ajans Matbaa Ltd. Şti.
Copyright: All rights reserved by the Iraq Center for Foresight Studies.